In this world where we use social media to find good eats (yelp, foursquare), share photos (flickr, instagram), choose driving routes (waze), stay on a diet (myfitnesspal, fitbit), and share your daily tidbits (facebook, twitter, blogs) - your footprints are embedded on this thing called the World Wide Web.
The connections between information-getters, information-providers, information-advertisers, and so on, is an intricate web. People, ideas, and thoughts are interactive, engaged, and influenced.
So why the need for a digital presence?
- To interact with others
- To engage with others
- To influence others
